On October 23rd, the 2023 Beijing Wellness Tourism Development Dialogue and Resource Connection Conference, part of the “Peak of the Western Hills · Glory of Yongding River” Fifth Western Hills and Yongding River Cultural Belt Public Cultural Season, was held at the Tong Ren Tang Zhi Ma Health Store No. 0 in Daxing District. Leaders and experts from tourism and culture, traditional Chinese medicine (TCM), wellness tourism, as well as cycling enthusiasts, health ambassadors, and representatives from various industries across Beijing's districts, participated in this event.
Networking for Friendship and Shared Development
Beijing, as an ancient capital, is home to imperial wellness culture, court dietary practices, century-old TCM brands, specialty medical clinics, museums, and other wellness resources. To make full use of Beijing's TCM tourism resources and further enrich cultural and tourism products, the Beijing Municipal Bureau of Culture and Tourism launched 15 premium “Wellness Tourism in Beijing” routes during the conference. These routes cover over 100 high-quality wellness tourism attractions and include information on travel guides, navigation, discounts, and more.
During the meeting, the cultural and tourism bureaus of Daxing, Haidian, Shijingshan, Mentougou, Changping, Yanqing, Fengtai, and Fangshan districts jointly signed the “Joint Initiative to Enhance the Development of the Cultural and Tourism Industry along the Western Hills and Yongding River Cultural Belt.” As one of the three major cultural belts in Beijing, the Western Hills and Yongding River Cultural Belt carries the city's natural and cultural resources, combining the soft and hard aspects of nature with the memory of urban development. Daxing District has been continuously building its “Peak of the Western Hills, Glory of Yongding River” cultural brand, exploring the cultural connotations of the Western Hills and Yongding River Cultural Belt, and enhancing regional cultural vitality. The signing of the initiative aims to integrate resources, strengthen cooperation, and jointly advance the construction of the Western Hills and Yongding River Cultural Belt, contributing to the development of the national cultural center.
Additionally, the first prize winners of the “Dreaming for a New Gateway • Painting a New Future” Fifth Western Hills and Yongding River Cultural Belt Excellent Calligraphy and Photography Collection were announced and awarded during the conference.
Industry Development with Abundant Achievements
In recent years, wellness cycling, an activity that combines sports, tourism, and wellness, has become increasingly popular. Leveraging its unique geographical features, natural ecology, and rich cultural and tourism resources, Daxing District has actively promoted the integrated development of “culture + tourism + sports.” It has launched multiple cultural-themed cycling routes around the Yongding River Cultural Belt that have strong market appeal. These routes include museums, boutique homestays, countryside cuisine, and leisure wellness activities, achieving a new closed-loop model of cultural tourism consumption that brings visitors in and sends quality products out.
A cycling team composed of cycling enthusiasts, health ambassadors, cycling enthusiasts, and representatives from various industries across Beijing's districts participated in the “Towards Prosperity • Enjoying Daxing” cycling experience. They started from the Tong Ren Tang Zhi Ma Health Store No. 0, passed through the Beijing Traditional Chinese Medicine Preparation Technology Museum, listened to the staff's explanations, experienced making sachets, and finally arrived at the destination, Niantan Park. One cyclist said, “This is my first time experiencing such a cultural + tourism + sports activity. I didn't know much about Daxing before, but now I've discovered there are so many fun and interesting places here.”
The event organizer's representative introduced that Daxing will continue to explore the intrinsic value of the Western Hills and Yongding River Cultural Belt, innovate cultural tourism formats, enrich cultural tourism products, and at the same time, leverage the power of all sectors to promote Daxing's distinctive cultural tourism products, attracting more tourists to visit Daxing.
Let's take a look at
The Daxing Wellness Tourism Map
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Traditional Chinese Medicine Cultural Park → Beijing Traditional Chinese