When the summer heat gently brushes over Qingdao's coastline, this beautiful coastal city is imbued with a unique magic.
In an instant, the symphony of mountains and sea, the harmony of music and nature, weaves together a moving tapestry.
Following the rise and fall of sound waves, on July 23rd, the Shangyao Guofeng • 2024 Qingdao Tan Dun Sound & Medicine Week blossomed in the city during this passionate and splendid summer.
Over five days, Maestro Tan Dun, the internationally renowned composer and conductor, UNESCO Goodwill Ambassador, and lifetime honorary conductor of the Qingdao Symphony Orchestra, along with several famous musicians, presented three concerts. These allowed us to listen to the harmonious melodies of traditional Chinese medicine and music amidst Qingdao's sea breeze, experiencing the city's unique romance and vitality.
The stirring melodies and leaping notes not only sparked innovation in traditional Chinese medicine but also played the harmonious symphony advocated by Shangyao Guofeng, promoting coexistence with external entities. This truly integrated music and medicine to serve public health, providing new momentum for Qingdao as a city of music and culture.
Shining once again! Playing the harmonious symphony of traditional Chinese medicine and music
Qingdao's summer is a symphony of mountains and sea, a dialogue between music and nature.
This city has always attracted the world's attention with its romantic seaside scenery and rich cultural atmosphere. When traditional Chinese medicine meets vibrant music here, it's like the interplay of the sea and stars, radiating dazzling brilliance.
As a “music island,” the Tan Dun Sound & Medicine Week brought an unparalleled cultural feast to the city. And Qingdao, with its unique charm, became the stage for the fusion and coexistence of traditional Chinese medicine and music.
This Sound & Medicine Week not only gathered experimental fusion, mini operas, Dunhuang ancient music, literary music, and tributes to Mei Lanfang, but also included original works with electronic music and rock elements. It collaborated with a group of young artists to present a series of fresh and exciting musical crossover works.
The “Sea Breeze and the Future Past,” which kicked off at the free-spirited Hisense Plaza Sky Bowl, was a crossover sound wave gala where electronic music collided with ocean waves. On the 25th, Tan Dun's reorchestration of Stravinsky's “The Rite of Spring” for two pianos and percussion, as well as his two mini operas “The Nine-Colored Deer” and “Xuanzang's Return to the East,” brought unparalleled dramatic tension.
On the final day of performances, Tan Dun performed alongside pianist Zuo Zhang and the “old friend” Qingdao Symphony Orchestra, presenting a concert of “World Classics and Literary Masterpieces.” This provided the island's residents and music enthusiasts with a heartfelt closing performance. Looking back, the Tan Dun Sound & Medicine Week has already passed through six summers, with its original intention being to help people find the inner logic between spirit and health, nature and the senses through music, advocating a healthy lifestyle that integrates physical and mental health, realizing a focus on life itself.
Years of collaboration have stemmed from Shangyao Guofeng's sincere dedication to protecting public health and its enthusiasm and commitment to music therapy. As such, the people of the island were able to indulge in the romantic setting of mountains and sea, fully enjoying the wonderful works brought by the Sound & Medicine Week this summer.
Harmonious Coexistence for the Long Term! Guarding Public Health with Sincerity and Dedication
When the sea breeze meets the national style, and music meets medicine, it not only allows people to feel nourishment both physically and mentally but also adds more artistic flair to this mountain and sea city.
Looking deeper, the hosting of the Sound & Medicine Week not only showcased Qingdao's cultural confidence but also served as a model of coexistence and mutual prosperity between the city, traditional Chinese medicine, and musical art. As a modern large state-owned pharmaceutical enterprise with a long history, deep cultural roots, and a strong focus on the health industry in the island city, Shangyao Guofeng's commitment to inheriting traditional Chinese medical culture, its pursuit of product excellence, its active fulfillment of corporate social responsibility, and its firm adherence to the “coexistence” organizational development philosophy are woven into every moment and footprint of its development.
Looking back, Shangyao Guofeng has upheld the mission of “Promoting the Strength of National Medicine and Creating Healthy Lives,” constantly innovating while staying true to tradition. It has carefully cultivated well-known products such as Yangxin, Hongyuanda, Kugan Granules, and Kuaiwei Tablets, and created the “Huayi Park” and the Qingdao Museum of Traditional Chinese Medicine as living classrooms for spreading traditional Chinese medical culture.
More than that, Shangyao Guofeng has conducted large-scale public welfare brand activities such as the “Guofeng Health Journey,” “Cool-off Evening Gala,” and the “Hongyuanda Across China” for many years, bringing feasts of traditional Chinese medical culture and health knowledge to countless households, along with joy and health.
It can be seen that over a century of struggle, generation after generation of Guofeng people have weathered storms together. In the course of their journey, the Guofeng speed, Guofeng warmth, Guofeng responsibility, and Guofeng strength have become the brightest colors of the company.
The best tribute to the past is writing a new future. Next year, Guofeng will reach a critical milestone—the 110th anniversary of its founding. The company will aim to “be an excellent Chinese pharmaceutical company,” constantly moving forward in the spirit of tradition and innovation, continuing to play the harmonious symphony of traditional Chinese medicine and music, and guarding the health of all people with sincerity.