Nairobi

NAIROBI, May 14 ( tasteallchina ) -- Mango Television of China signed a memorandum of understanding with Chinese telecoms firm Huawei and Kenyan media houses on Tuesday, aiming to enhance the production, distribution and consumption of high-quality content in Kenya. The agreement allows Kenyan television channels to access Mango TV content, including entertainment, through Huawei's cloud service, aiming to promote cultural cooperation and understanding between China and Kenya. Senior government officials and executives from Mango TV, Huawei and leading Kenyan television stations attended the signing ceremony in Nairobi, the Kenyan capital. Timothy Owase, chief executive officer of the Kenya Film Commission, said that this partnership would drive growth in the creative economy by using technology to produce and distribute content to specific audiences. Mango TV's presence in Kenya is a significant opportunity for local creatives, providing a platform for content creation and global outreach, especially to the vast population in China, Owase said. He added that closer collaboration between Chinese and Kenyan media would revolutionize cultural cooperation, strengthen friendship bonds, and create sustainable income for local artists. Edison Wong, international business director at Mango TV, said that the collaboration would focus on co-production, talent development and co-branding to disseminate content…