Mixin

BEIJING, Aug. 6 ( tasteallchina ) -- After an early-morning train ride, Jiang Han, dressed in traditional Chinese attire, joined a long queue at the 21st China Digital Entertainment Expo and Conference (ChinaJoy 2024) in Shanghai, eager to craft her own ancient-style lacquered fan at the "Wuhua Mixin" game booth. The young game enthusiast, hailing from the nearby city of Nanjing, has not missed a single ChinaJoy since 2018. "As a trend-setting event in the world of animation and gaming, ChinaJoy now showcases an increasing number of innovative displays of traditional culture. I just had to come and see it for myself," Jiang said. The "Wuhua Mixin" booth that attracted Jiang to this year's ChinaJoy features a game where players collect gems of Chinese cultural heritage, including traditional painting, calligraphy, poetry, porcelain and embroidery. "The game is like a mobile museum, offering both entertainment and an opportunity to learn about history," said Jiang. Developed by the online video-streaming platform Bilibili, the game has quickly garnered over 5 million sign-ups since its launch in April. "Wuhua Mixin" was not the only entertainment product showcasing the allure of traditional Chinese culture at this year's ChinaJoy. In the demonstration zone for the 2024…