Jiangmen

The notion that a popular cdrama drives tourism to a corresponding Chinese city has become commonplace in the past two years. Whether it is the popularity brought by "The Knockout" to Jiangmen, "Meet Yourself" to Dali, or "Blossoms Shanghai" to Shanghai, once a drama breaks free from its usual boundaries, a wave of enthusiastic followers is bound to emerge. In the realm of film and television catalyzing cultural tourism, there are typically three approaches. The most direct approach is through filming location sightseeing tours. The three aforementioned dramas fall into this category. According to the Dali Bai Autonomous Prefecture Cultural and Tourism Bureau, following the success of "Meet Yourself," Dali received a total of 4.2393 million visitors during the 2023 Spring Festival holiday, representing a 219% year-on-year increase. However, such following the trend phenomena require a strong sense of authenticity; once the illusion created by the series shatters, the audience may easily lose interest. The second approach involves film and television base tours. This type needs no elaborate explanation, with places like Hengdian World Studios, Xiangshan Film and Television Town, and the recent output from Oriental Movie Metropolis drawing substantial profits from holiday tourism. The third approach revolves around immersive…