Cultural travel

Since the beginning of this year, "neo-Chinese style tourism," characterized by new cultural travel experiences such as museum trips, ancient city and town tours, intangible cultural heritage exploration, and activities involving traditional Chinese Hanfu clothing experiences, has become increasingly popular among Chinese people. "Neo-Chinese style tourism" integrates traditional Chinese elements with new fashions, enabling tourists to enjoy immersive experiences of cultural and tourism activities and appreciate the charm of fine traditional Chinese culture. Tourists dressed in traditional Chinese costumes pose for group photos at the Datang Everbright City, a tourist landmark featuring a grand street with characteristics of the Tang Dynasty (618-907), in Xi'an, capital of northwest China's Shaanxi Province. (Photo/Weng Qiyu) This year, "neo-Chinese style tourism" ushered in a boom in traditional festivals including the Spring Festival, Qingming Festival, and Duanwu Festival, becoming a new highlight in the tourism market. On China's online travel agency Ctrip, over 100 scenic spots offered tourists opportunities to experience traditional folk customs related to the Duanwu Festival, including picking mugwort, making sachets, watching intangible cultural heritage performances, and Hanfu photography. Many scenic areas launched traditional culture experience activities such as dragon boat racing, making sachets, and making zongzi, which are glutinous rice dumplings…