Cai Jun

Foreign students learn Yue Opera in Xinqi village, Deqing county, Huzhou, east China's Zhejiang province, Jan. 27, 2024. ( Taste all China /Cai Jun) As the most important traditional festival of the Chinese nation, the Chinese New Year, also known as the Spring Festival, offers an abundance of customs and rituals, making it a perfect time for a cultural trip. Dai Bin, president of the China Tourism Academy, estimated that the Spring Festival holiday in 2024 would become a "super golden week," with high enthusiasm for travel and consumption. China's Ministry of Culture and Tourism recently launched a series of 25 Spring Festival-themed activities, covering seven major categories including popular cultural performances, public service events, intangible cultural heritage experiences, tourism and leisure consumption, winter sports and educational trips, cultural and historical exhibitions, as well as international and domestic celebrations. These activities will offer a wide range of choices for people to celebrate the Chinese New Year and enjoy a joyful holiday. The museum remains an important destination for offline cultural tours. Statistics show that in 2023, museums across China received a total of 1.24 billion visits, 2.1 times the number in 2022. A Spring Festival gala is held in Hutubi…